Don't let inefficiency slow down your business.
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  • Writer's pictureAntoine C.

Don't let inefficiency slow down your business.

Thinking that costs and losses are only about money would be a rather simplistic view. In reality, they come in all sorts of forms, sometimes even quite subtle. There are, of course, direct financial costs, such as bills to pay, but we must not forget about the costs in terms of time, human resources invested, material resources used, and even missed opportunities. Costs can also take on less tangible aspects, like stress or delays. And let's not forget about costs related to the environment, reputation, or social issues. All of this can weigh heavily, sometimes without us even realizing it. So, let's keep a watchful eye on all these costs because effective management means understanding that they can hide everywhere, not just in our wallets.

Operational efficiency and business performance are closely interconnected and both are essential for the long-term success of a company.

Operational efficiency focuses on how a company utilizes its resources to produce its products or services efficiently and cost-effectively. This involves optimizing processes, reducing costs, increasing productivity, and enhancing the quality of products or services.


On the other hand, business performance measures the overall success of the company. This can include indicators such as sales growth, profits, return on investment, and customer satisfaction.


Operational efficiency is a key component of business performance because a company that uses its resources effectively is more likely to achieve its performance goals. Indeed, a company that can produce quality products or services at a lower cost is more competitive in the market, which can translate into increased sales and profits.


Ultimately, a company aiming to improve its overall performance must also focus on optimizing its operational efficiency, as this can have a significant impact on long-term growth and success.


There are several ways for a SME to enhance its operational efficiency, here are some of them:


  • Identifying Inefficient Processes: Evaluate current processes to determine areas that can be improved. Identify activities that take too much time, cost too much, or are redundant.

  • Automating Processes: Use technological tools to automate repetitive and low-value tasks. This will free up time to focus on more important activities.

  • Implementing Key Performance Indicators (KPIs): Use Key Performance Indicators to measure process performance. KPIs will help track and assess progress, as well as identify areas that require special attention.

  • Investing in Employee Training: Ensure that your employees have the necessary skills and knowledge to perform their jobs effectively. Invest in training and development programs to improve their efficiency and productivity.

  • Outsourcing Some Processes: If some processes are not essential to the core business, consider outsourcing them. This can be a cost-effective option to enhance operational efficiency.

  • Promoting Collaboration: Foster communication and collaboration among different departments within the company. This will optimize processes and identify issues more quickly.

  • Being Involved: SMEs are often more flexible and agile than large corporations. They can quickly adapt their strategy or offerings in response to market changes or evolving customer demand. SMEs are also able to make decisions more swiftly, as they often have flatter hierarchies and fewer bureaucratic processes. SMEs often have a stronger corporate culture and a more cohesive team. Employees may feel more engaged in the company's success and be more motivated to work hard to achieve set goals. This can lead to improved performance and greater operational efficiency.


By following these recommendations, an SME can enhance its operational efficiency and increase profitability. SMEs can be more agile, quicker in decision-making, and more engaged in their business's success. They can also be more aware of the need to manage their costs effectively...

Do you know about TCO? If the answer is negative, we suggest you continue reading. 👇



TCO: Total Cost of Ownership, or How Hidden Costs Become Visible!


What is Total Cost of Ownership - Crash Course 101


Total Cost of Ownership (TCO) is the purchase price of an asset plus operating costs. Evaluating the total cost of ownership means having an overview of what the product is and its value over time.

TCO (Total Cost of Ownership) is the overall cost of a product or service throughout its lifecycle. This calculation method takes into account both direct costs, such as the initial purchase, maintenance, and operational costs, as well as indirect costs like management, training, and environmental sustainability costs. Understanding this total cost of ownership provides an additional opportunity for value creation. Indeed, by comprehending all costs associated with a product or service, an organization can make more informed decisions regarding investment, process optimization, and the selection of more sustainable and cost-effective solutions. This approach also enables a better assessment of the actual long-term profitability of an investment, while promoting more efficient resource management and greater consideration of environmental and social factors.

Ultimately, TCO allows businesses to maximize their operational efficiency and make more strategic decisions regarding cost management.

Here is a more tangible example: Calculating the Total Cost of Ownership (TCO) involves examining all costs associated with a product or service throughout its lifecycle.


Here are the general steps for calculating TCO:


  1. Identification of direct costs:

    1. Initial purchase cost: This includes the purchase price of the product or service, including shipping costs, taxes, and other acquisition-related expenses.

  2. Identification of operational costs:

    1. Maintenance costs: Costs for repairs, replacement parts, regular maintenance, etc.

    2. Operating costs: Costs related to daily use, such as energy consumption, supplies, utilities, etc.

  3. Identification of indirect costs:

    1. Management costs: Costs associated with managing the product or service, such as administrative expenses, staff training, contract management, etc.

    2. Environmental sustainability costs: Costs related to environmental impact, such as recycling costs, waste disposal, regulatory compliance, etc.

  4. TCO Calculation: Add up all the direct and indirect costs identified over the expected lifetime of the product or service.

    1. The lifetime may vary depending on the specific product or service but should generally cover the entire period during which the product or service is in operation.

Consideration of Residual Value:


If the product has a residual value at the end of its lifecycle, subtract it from the TCO.


Take into account factors such as reliability, quality, durability, competitive advantages, customer satisfaction, and other critical criteria in your analysis.


Let's take the example of a marketing agency that is considering investing in a new project management platform to improve its operational efficiency. The goal is to calculate the Total Cost of Ownership (TCO) for this platform over a 5-year period to make an informed decision.

  1. Initial Purchase Cost:

    1. The initial cost of the platform is $20,000.

  2. Operational Costs:

    1. Maintenance Costs: The agency estimates that annual maintenance costs will be approximately $5,000.

  3. Indirect Costs: Management Costs:

    1. The agency plans to allocate around $10,000 per year for platform management, including staff training, initial setup, license management, etc.

  4. Environmental Sustainability Costs:

    1. The agency anticipates environmental costs related to platform management, such as recycling costs for obsolete equipment, estimated at $2,000 per year.

  5. TCO Calculation Over 5 Years:

    1. Initial Cost: $20,000

    2. Annual Maintenance Costs: $5,000 x 5 years = $25,000

    3. Annual Management Costs: $10,000 x 5 years = $50,000

    4. Annual Environmental Sustainability Costs: $2,000 x 5 years = $10,000

    5. TCO Over 5 Years = Initial Cost + Annual Maintenance Costs + Annual Management Costs + Annual Environmental Sustainability Costs TCO Over 5 Years = $20,000 + $25,000 + $50,000 + $10,000 = $105,000

Consideration of Residual Value:


Let's assume the platform has an estimated residual value of $5,000 at the end of the 5-year period. Net TCO Over 5 Years = TCO Over 5 Years - Residual Value Net TCO Over 5 Years = $105,000 - $5,000 = $100,000

Analysis and Comparison:

The agency can now compare this net TCO with other project management platform options or current management methods to decide if investing in this new platform is cost-effective in the long run.


By using this TCO approach, the agency can make an informed decision by considering not only the initial purchase cost but also all costs associated with using the platform over several years, including maintenance costs, management costs, and environmental considerations. This will allow for a better assessment of the investment's profitability and more efficient expense planning.


Strategic cost management is a management approach that aims to take into account all costs associated with an activity, product, or service, including direct and indirect costs, to make informed decisions regarding resource allocation, investment, and profitability. It is essential to help organizations optimize their operations, improve profitability, and make data-driven decisions.


TCO is widely used in various fields, including procurement, project management, information technology, real estate, and other areas where comprehensive cost assessment is crucial for decision-making.

In conclusion, the concept of Total Cost of Ownership (TCO) is an essential management method that goes far beyond simple financial accounting. It reminds us that costs and losses are not limited solely to money. They encompass a multitude of dimensions, whether it's costs in terms of time, human resources, materials, opportunities, or even intangible factors like stress or reputation. To illustrate this idea, consider a company deciding to invest in new technology. If it relies solely on the initial cost, it might make a hasty decision. However, by using TCO, it can holistically evaluate all costs associated with that technology over its expected lifespan, including maintenance, training, sustainability costs, and more. This more comprehensive approach enables businesses to make informed decisions, optimize their operations, and understand that costs and losses are not always what they initially appear to be.



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