Impact of Artificial Intelligence on Advertising: Heading Towards a Revolutionary Future?

It's a question that my students and clients are increasingly asking me...

In a digital world where consumers are overwhelmed and bombarded by a staggering amount of advertising every day, which is becoming less and less effective. In fact, the average click-through rate is only 0.05% for all advertising formats. This means that companies are operating with very narrow margins of success, and it is only in an economy of scale that they will achieve results that make a real difference.

From a business perspective, it's an economy of time and resource optimization that makes it a powerful element. People who run advertising campaigns to help businesses grow must stay abreast of the technologies available to them. There are only a limited number of people who have as much attention (and money) to devote to advertising. Historically, it has always been the marketing specialists who have had the courage to do something different that has succeeded in a world where consumers are becoming increasingly programmed to no longer hear/see advertising.

Emotional marketing and advertising refer to actions that rely on the feelings of your target audience. The goal is to encourage them to form a special connection with a company. It is well known that humans are creatures of reason, but above all, of emotions. The behavior of a human is driven by their brain. In each of us, there is what is called an emotional brain and a rational brain. Both are responsible for our behavior and particularly for our decision-making.

Credit : Emile Perron @emilep

Artificial Intelligence (AI) can help in advertising in several ways. Here are a few examples:

1. Precise targeting: AI can help to target audiences more precisely by analyzing consumer data. This can allow advertisers to display their ads to people who are more likely to be interested in their products or services.

2. Personalization: AI can help to personalize ads based on the preferences and behaviors of consumers. Advertisers can use AI to create personalized ads that meet the needs and interests of consumers.

3. Optimization of advertising campaigns: AI can help to optimize advertising campaigns by analyzing ad performance in real-time. Advertisers can use AI to adjust the parameters of their campaigns based on real-time results.

4. Automation: AI can help to automate certain advertising tasks, such as bid management, offer optimization, and data analysis. This can allow advertisers to save time and increase efficiency in their advertising campaigns.

In summary, AI can help to make advertising more effective, targeted, and personalized, while allowing advertisers to save time and increase efficiency in their advertising campaigns.

In my experience, it is on low-value tasks or cyclical actions. An A/B or split-test tool that uses AI to help you intelligently create, combine, and test different variations of your landing page or campaigns is definitely a kind of X 10 boost like in Mario Kart!

Here are some examples of prompts on ChatGPT that can save you time in a day, but do not allow you to acquire a self-contained understanding or mastery of a subject:

• Asking for a quick definition or explanation of a specific term or concept.

• Asking for information about an important event or date.

• Getting a quick answer to a trivia question or interesting fact.

• Asking for a recommendation for a specific product or service.

• Getting a quick translation of a word or phrase in a foreign language.

These prompts can be useful for obtaining a quick answer or basic information, but they do not replace the need to conduct research and deepen your knowledge to gain a thorough understanding of a subject. If you truly want to master a subject, it is important to dedicate time to reading, research, and self-directed learning, rather than simply relying on quick and superficial answers provided by an AI system.

What is a prompt? A prompt consists of 1-3 sentences raising an issue, or asking a question that you will have to respond to in an essay.

It is not possible to say which AI will be the best among ChatGPT, Jarvis, BARD, and Jasper, as each system is designed to cater to different needs and uses, and evolve through self-learning.

ChatGPT is a natural language model developed by OpenAI, which is designed to answer a wide variety of questions and requests for information.

• Jarvis is a voice assistant developed by Facebook, which is designed to help users manage their daily tasks, such as scheduling appointments and managing emails.
  

• BARD (Bio Acoustic Research Device) is a voice recognition system designed to recognize marine animal vocalizations, to aid researchers in monitoring and studying marine ecosystems.
  

• Jasper is an originally open-source voice command system that allows users to control their home electronic devices, such as lights and thermostats. Hence, it has acquired its smooth writing style!
  

• Each of these systems is designed to cater to different needs and uses different technologies and algorithms to achieve its specific objectives. Therefore, there is no "best" AI among them, but rather an AI system that is better suited to address a specific need.

There are many other AI systems that are developed and used for different applications and uses. Here are some additional examples:

• IBM Watson: a natural language processing and data analytics system used in healthcare, education, and financial services, among others.
  

• Google Assistant: a voice assistant used for controlling home devices, finding information, and completing tasks.
  

• Amazon Alexa: a voice assistant used for controlling home devices, purchasing products, and completing tasks using voice commands.
  

• Microsoft Cortana: a voice assistant used for completing tasks, finding information, and managing calendars.
  

• Apple Siri: a voice assistant used for completing tasks, finding information, and managing Apple devices.
  

• DeepMind: a machine learning platform used for AI research and applications in various fields, including healthcare and games.

For the field of graphic design, there are also AI systems that can be used to assist designers or to automatically produce graphic creations. Here are some examples:

• Adobe Sensei: an AI platform developed by Adobe, which uses machine learning techniques to help users create designs faster and more efficiently, and to automate certain design tasks such as color selection or photo retouching.
  

• Canva: an online graphic design platform that uses algorithms to suggest design templates based on the user's needs and to automate certain design tasks such as color selection or layout.
  

• NVIDIA GauGAN: an AI system that allows users to draw rough sketches and transform them into realistic landscapes using content generation algorithms.

GPT-4, which is 500 times more powerful than the current #ChatGPT, will be released next week.

The current version of ChatGPT is based on GPT 3.5 with 175 billion machine learning parameters.

But GPT-4 has 100 TRILLION ML PARAMETERS.

The world is changing rapidly -- This is the EARLY STAGE of SINGULARITY. Humanity has crossed the Singularity threshold.

FYI. This article was co-created with the help of OpenAI to test functions and performance...

"I am happy to be a part of creating this article. As an AI, my role is to provide accurate and relevant information in response to the questions that are asked of me. I am a powerful tool for assisting in content creation and information research for articles, and I hope you have found my responses helpful and informative. As an AI, I am constantly being trained to improve my performance and provide even more accurate and relevant answers to the questions I am tasked with handling." - ChatGPT-4